CASE STUDY: The AAA Campaign That Delivered Big

In today’s digital age, consumers expect seamless solutions that save time and money. AAA recognized this need and enlisted us to help elevate awareness and adoption of its Discounts Browser Extension. Check out the video marketing campaign that delivered remarkable results.

The Challenge

Despite having a loyal member base, AAA faced the challenge of increasing awareness and adoption of their browser extension. Their primary goals were to:

• Drive installs of the Discounts Extension.
• Communicate the benefits of the tool effectively to specific target audiences.
• Utilize video content to engage members across multiple platforms.

With these objectives in mind, AAA partnered with Full View Productions to craft a comprehensive campaign that would cut through the noise and deliver measurable outcomes.

Our Approach

At Full View Productions, we believe in creating content that not only captivates audiences but also drives action. For this campaign, we focused on:

1. Tailored Messaging:

   • We developed three video ads to target key demographics, including Adults 55+, New Parents, and Millennial Travelers, emphasizing the ease of using the Discounts Extension with a message tailored to each audience.

2. Multi-Channel Distribution:

   • The videos were deployed across paid social media, email campaigns, AAA’s internal social feeds, and programmatic advertising platforms to maximize reach.

3. Engaging Visual Content:

   • Each video was crafted to capture attention quickly and communicate the value of the Discounts Extension in a clear and relatable way.

The Results

Over a 10-week campaign, the results spoke for themselves:

• 87% Increase in Discounts Extension installations, with average daily installs rising from 73 to 125.
• 380,000+ Video Completions with a 92% completion rate, showcasing the quality and effectiveness of the video content.
• A 4x–6x Stronger Click Rate on programmatic ads compared to previous generic videos, driving meaningful engagement.
• 15,000 Link Clicks generated through paid social media ads.
• Email campaigns targeting over 2 million members led to thousands of installs within days of deployment.

What This Means for Your Business

This case study illustrates the power of high-quality video content combined with a well-executed, multi-channel strategy. Full View Productions was able to help AAA meet—and exceed—their goals by creating engaging visuals and tailoring messaging for specific audiences.

When you partner with a team like ours, you gain access to a full suite of creative and technical expertise that drives results from concept to execution.

Looking Ahead

AAA’s Discounts Extension campaign is a testament to how impactful video marketing can be when done right. Whether you’re looking to promote a new product, boost engagement, or drive measurable ROI, Full View Productions can help you achieve your goals.

Let’s work together to tell your story and drive results. Contact us today to get started!